• LinkedIn
  • Twitter
  • Instagram
  • Facebook
  • YouTube
  • Flickr

IABC/Toronto

  • Home
  • Membership
    • Member Spotlights
  • About
    • Land Acknowledgement
    • 2024-2025 IABC/Toronto Board of Directors
    • Past Presidents
    • Certification/Accreditation
      • Global Communication Certification Council® (GCCC®) Program
    • Advertising/Sponsorship
    • Reports and Policies
    • Inclusion, Diversity, Equity & Accessibility (IDEA)
      • Inclusion, Diversity, Equity & Accessibility Commitment
      • IDEA Committee
      • Standing against racism
      • IDEA Resources
      • Calendar of Significant Events for Communicators
      • Canada’s PR industry releases first comprehensive diversity & inclusion survey
    • Special Interest Groups
      • Professional Independent Communicators (PIC)
      • The Senior Communicators Circle
      • The Student Communicators Circle
    • Code of Ethics
    • Ethical Use of AI
    • Code of Conduct
    • Career Roadmap
    • Career Assessment
  • Awards
    • 2025 OVATION Award Winners
      • 2025 Awards Ceremony
      • Award Categories & Divisions
      • 2024 Award Winners
      • FAQ
      • Become a Sponsor
      • Evaluation & Judging
      • Important Dates & Submission Fees
      • OVATION Awards – Submit an entry
    • Communicator of the Year (COTY)
    • Student of the Year (SOTY)
    • Volunteer of the Year (VOTY)
    • National and International Awards Programs
  • CareerLine Job Board
    • Post a Job
    • Job postings & alerts  
  • Events
  • Resources
    • e-Lert
    • IABC/Toronto Communicator
    • Volunteer
    • Mentorship Program: Connect, Learn & Grow
    • Member Discounts and Resources
    • OVATION Awards Winning Entries Booklets
  • Login

April 29, 2022

Member Spotlight: Yasmine El Shafei

Strategic Communications Consultant, Influence Communications

Yasmine’s passion for communications began with a career shift. Formerly an economist researcher working for the United Nations, Yasmine took the leap into the field of communications. Now a communications consultant with an MBA in Strategic Marketing and Finance, Yasmine works in both Egypt and Canada with multi-national organizations like Pepsi Co. and General Motors on crisis communication, media training, public speaking, and CEO training across different cultures and communication channels.

This career transition continued after moving to Canada two and a half years ago from Egypt. Yasmine joined IABC/Toronto to expand her community and apply to the Strategic Communication Management Professional (SCMP) program. “I was looking for a community to join,” says Yasmine. “Communication is a universal language and it has been interesting to read case studies in Canada and understand how every market behaves and communicates.” For Yasmine, the process of applying and studying for the two-year SCMP certification has brought a new dimension of expertise and hands-on experience to her communication practice. In many ways, reviewing case studies and best practices not only verified her previous knowledge but brought a deeper understanding of shared values and what is new on the horizon in terms of market dynamics, trends, and consumer behaviour. “This is the core of communications work,” says Yasmine. “It is continuously learning from real practitioners and professionals.”

Since joining IABC/Toronto, Yasmine has been volunteering with the OVATION awards. As the Director of Marketing, Yasmine is heading the marketing campaign to create a buzz around this year’s in-person awards ceremony and find interesting ways to highlight the winners of communication excellence. When reflecting on her own career path, Yasmine sees the practice of communication as not simply a job, but a life skill forged by continuous learning and personal growth.  “Communication is very much a human practice,” says Yasmine. “It is not just found at your desk or office, but an everyday practice that is always evolving.”

CareerLine Job Board

Recent Jobs

  • Supervisor, Media Services (Social Media & Web)

    • Toronto, ON
    • Toronto Public Health
    • Intermediate
  • Manager, Communications

    • Mississauga
    • Ontario Stone, Sand & Gravel Association
    • Intermediate
  • Senior Communications Coordinator

    • GTA - Remote (Remote)
    • Pro Bono Ontario
    • Senior
  • Manager, Marketing Communication & Strategic Initiatives, Full Time, Toronto

    • Toronto
    • University of Toronto Scarborough
    • Senior
  • Executive Director Strategic Storytelling & Communications, Full Time, Toronto (Hybrid)

    • Toronto
    • Kids Help Phone
    • Senior

Contact Us

IABC/Toronto
189 Queen St E, Suite 1
Toronto, ON M5A 1S2
Tel: 416-968-0264
Email: toronto-info@iabc.to
Privacy

Copyright © 2025 · Terms of Use · Privacy Policy · Minneapolis Web Design by BizzyWeb · Log in

IABC/Toronto Cookie Consent

We use essential cookies to make our site work. With your consent, we may also use non-essential cookies to improve user experience and analyze website traffic. By clicking “Accept,” you agree to our website's cookie use as described in our Cookie Policy.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}

Member Login