Anushka Arora’s fascination with languages and storytelling as a powerful communication medium pulled her to transition her career from a language instructor to communications. Anushka found all the best parts of being a French language instructor related to communications. That’s when Anushka shifted to Seneca’s Corporate Communications program, and she hasn’t looked back.
Anushka joined IABC/Toronto on the recommendation of a friend who raved about her experience at IABC/Toronto. Anushka soon realized that IABC/Toronto welcomes student members and caters to their needs by providing numerous professional development sessions and varied volunteer opportunities to help students build their careers.
Anushka values IABC/Toronto student mentorship opportunities. Mentorships provide opportunities for students to transition into the communication industry smoothly. Attending professional development programs helps students gain new skills from the best in the business, hone current skills and build professional networks, including communication influencers. Planned social and networking events assist students in building their communications social capital.
Anushka describes ABC/Toronto as a welcoming and inclusive space. Its commitment to inclusiveness makes it a safe environment. Even a newcomer to Canada can surround themselves with people who have similar experiences yet come from different countries and backgrounds.
Anushka’s message to students pondering joining ABC/Toronto is just do it.
- Members are warm and friendly. They treat students as colleagues and equals, despite being apprentices.
- The professional development opportunities are endless.
- The Student Communication Circle offers regular meets and greets with people who willingly share their experiences and knowledge.
- The diversity of learning opportunities. Anushka volunteers on several different teams and different activities. These various jobs provide opportunities to better understand this industry through multiple lenses and how they can fit one’s career aspirations.
Anushka describes IABC/Toronto as a hub of learning. You meet new people and learn so many fun things. You get a chance to work like a communicator even before you enter the workforce. The value added is the endless chances to learn from experienced communicators. IABC/Toronto has only good to offer!
As for the future of communication, Anushka predicts that as Millennials, Generation Z, and Gen Alpha communicators enter the workforce, there will be a pronounced move toward ethical, socially responsible and targeted messaging.
Anushka has bachelor’s and master’s degrees in English literature from the University of Exeter, United Kingdom. She also holds A DELF B2 language diploma. Anushka just graduated with her post-graduate diploma in Public Relations-Corporate Communications from Seneca College. Anushka is completing her co-op internship as a Correspondence Writer for the Ministry of Health, Communications Division.