For the last week of our Awards Month, we’re honouring our six Awards of Distinction champs. These teams represent the importance in collaborative communications practices in planning, and implementation of campaigns and programs. Everyone worked together, took a shot, and they scored a victory. Since we couldn’t celebrate together, we’re profiling their great communications work, the best way we can: through digital communications!
In our Boutique Agency of the Year category, we’re honouring the champions of The PR Department!
Founded in 2002, The PR Department is a forward-thinking agency. With two divisions working together seamlessly, they are a one-stop-shop that harnesses the power of senior creatives, along with 18 years worth of experience in designing and implementing a range of full service, 360° Marketing-communications strategies and award-winning brand activations.
To reach and communicate, The PR Department won the following #OVATION20 awards. We’ve included a few highlights and best practices on these championship campaigns:
– Marketing Communication: Awards of Excellence: Use a multi-channel approach. That is how our champ approached their Tabasco campaign, enabling them to implement multiple tactics in the marketing mix.
– Social Media Programs: Award of Merit: Using research to inform strategy is how our champ found Facebook status badges to reward Tabasco’s top Facebook fans and build a strong follower growth for the page.
To read more from our winning entries, stay tuned for the release of our 2020 winning entries book in the coming month. This booklet is FREE for all members or available for purchase to non-members.
Awards of Distinction are determined by adding points from awards won: three points per Award of Excellence and one per Award of Merit.