For the last week of our Awards Month, we’re honouring our six Awards of Distinction champs. These teams represent the importance in collaborative communications practices in planning, and implementation of campaigns and programs. Everyone worked together, took a shot, and they scored a victory. Since we couldn’t celebrate together, we’re profiling their great communications work, the best way we can: through digital communications!
In our Mid-Size Agency of the Year category, we’re honouring the champions of Strategic Objectives.
Strategic Objectives has won this category eight times and took home 17 #OVATION20 wins this year. Headquartered in Toronto and co-founded by partners Deborah Weinstein and Judy Lewis, Strategic Objectives is Canada’s most award-winning PR agency, and regarded as one of the country’s most creative, innovative, passionate, and successful communications firms.
To reach and communicate, Strategic Objectives won the following 17 #OVATION20 Awards wins. We’ve included a few highlights and best practices on these championship campaigns:
KIA Pre-Auto Show Media Events: Strategic Objectives broke the Auto Show mould by creating Pre-Auto Show Media Events, including a Toronto Valentine’s Day Soirée. The agency also wrote fun dating profiles for each car so that event guests could “swipe right” on a dating-style app to find their #KiaMatch. This campaign scored the following awards:
– Media Relations with a budget greater than $100K: Award of Merit
– Special Events, Award of Excellence
– Writing, Award of Excellence
foodora’s LCBO Delivery Launch: Strategic Objectives created The Ultimate House Party Launch Event, which included media and blogger relations. This campaign scored the following awards:
– Media Relations with a budget up to $50K, Award of Excellence
– Special Events, Award of Merit
Savour Serenity with Loacker: Strategic Objectives used a survey, recipes and an influencer spokesperson to promote Loacker, a premium Italian wafer biscuit.
– Media Relations with a budget of $50K up to $100K, Award of Merit
SENOKOT: Scoop on Poop: Strategic Objectives used a survey to create valuable and shareworthy content for its client to promote the real poo-sitivity of poop and encourage Canadians to get real about regularity.
– Media Relations with a budget of $50K up to $100K, Award of Merit
– Writing, Award of Excellence
A&W Burgers to Beat MS: Strategic Objectives worked with A&W to promote their Burger to Beat MS campaign – a one-day event in their restaurants across Canada in support of the Multiple Sclerosis Society of Canada. The champion team created a national media relations program to raise participation and assist in reaching their fundraising goals.
– Media Relations with a budget over $100K, Award of Excellence
– Corporate Social Responsibility, Award of Merit
MorningStar Farms Veggie Burgers Launch: Strategic Objectives worked with MorningStar Farms to launch and promote their plant-based veggie burgers with media relations and an innovative launch event.
– Media Relations with a budget over $100K, Award of Merit
– Special Events, Award of Excellence
Mini-Wheats Big Food for Big Days: Strategic Objectives worked with Mini-Wheats on an influencer-led advertising program to reinforce the nutritional profile.
– Advertising and Brand Communication, Award of Merit
Launch of Bear Naked Granola: Strategic Objectives worked with innovative social media communities to generate awareness and sales for the brand.
– Social Media Programs, Award of Merit
Lise Watier – Strategic Objectives worked with the brand on two social media programs to support their new product lines.
– Social Media Programs, Award of Excellence
– Social Media Programs, Award of Merit
Canadian Centre to End Human Trafficking – Strategic Objectives worked with the Non-profit organization to announce and promote their National Hotline.
– Non-profit Campaigns, Award of Merit
To read more from our winning entries, stay tuned for the release of our 2020 winning entries book in the coming month. This booklet is FREE for all members or available for purchase to non-members.
Awards of Distinction are determined by adding points from awards won: three points per Award of Excellence and one per Award of Merit.