In 2018, APEX PR started its podcast, The Pivot, to showcase marketers making brave and creative shifts to their practice. Now, in the age of COVID-19, virtually every brand is forced to change direction and find a way to pivot business.
Given that 56% of Canadians (study by Corus) want brands to communicate how they are helping in the fight against COVID-19, APEX PR felt it critical to help brands and organizations pivot in how they engage and communicate with their consumers, stakeholders and constituents now.
The new virtual media and narrative training module is designed for brand leaders and sector experts to help them hone a message for the current times while learning the new virtual interview techniques critical to being perceived as credible and authentic.
To book your customizable 2.5-hour session and for more information please visit here.