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RECORDING – Next Generation Analytics: Get Ready to Rock Google Analytics 4!
March 21, 2023 @ 8:00 am - 5:00 pm
Recorded on February 27, 2023
On July 1, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights, GA4 will help you make better data-driven decisions. There is lots to learn about how this change will impact your business. Everything will be built around users and events as opposed to sessions that we have been accustomed to.
Jason Miller, Digital Marketing Manager at York University and Instructor at the Schulich School of Business, takes us through a new property designed for the future of measurement.
Throughout his career in higher-education, Jason has played a pivotal role in elevating institutional brands, recruitment, and reputation through digital properties. He has a long and successful track record of managing innovative content curation, building seamless cross-channel user experiences, developing strong online communities, evaluating analytical success, and creating brand recognition through impactful marketing campaigns.
Fees:
- • $15: IABC Member rate ($16.95 with HST)
- • $25: Non-Member rate ($28.25 with HST)
What you will learn:
- • Gain confidence in GA4 and the new updates
- • Understand the shift in metrics and new metrics available
- • Obtain a general knowledge of the new GA4 platform and navigate it
- • Find out about additional resources to continue your learning