Manager, Marketing & Communications, Ontario Professional Planners Institute, Toronto

We’re in search of a dynamic professional to lead our organization’s narrative and drive effective communications and impactful marketing initiatives with our members. In this key role, you will act as a content developer across diverse media channels, and spearhead communication strategies that resonate with our audience. If you’re a creative thinker with a knack for compelling storytelling and a proven track record in marketing, apply now to be the architect of our brand’s success.

 TEAM STRUCTURE

The Marketing and Communications Department consists of director, manager, and coordinator roles.

Director

 ·       Scope of Responsibilities: The director oversees the department, setting strategic goals and ensuring alignment with the organization’s overall objectives playing a leadership role in the annual conference. They are the publisher of Y Magazine, and their focus is on long-term visioning and planning, souring of planning related content, department budgets and annual goal setting, fulfilment of internal department requests for communication support, policy development, and ensuring the department meets its strategic objectives. Direct report to Executive Director.

 Manager

 ·       Scope of Responsibilities: The manager handles the day-to-day operations of the department, acting as a project manager for all outgoing communication (e-news), department requests, implementing the strategies and policies set by the director. Their focus is on editorial content, operational efficiency, project implementation, team management, and achieving short- to mid- term goals. The Manager is the owner of the annual PlanON Awards program and a key program member of the annual conference team. Direct report to Director, Marketing & Communications.

 Coordinator

·       Scope of Responsibilities: The Coordinator is responsible for specific tasks or projects within the department with a focus on website, social media and conference signage. The coordinator often handles logistics, schedules, and technical functions. Their focus is on ensuring that specific activities or projects are completed according to established policies, timelines and deadlines. Direct report to Manager, Marketing & Communications

·       Develop an annual content calendar and social media strategy for the organization as well as focussed monthly content calendars that support annual, one-time and pop-up initiatives, events and activities.

·       Lead the organization’s online forum (Planners Connect) ensuring the feeds are engaging, active, managed and that relevant policies and procedures are in place to ensure the platform is a safe place for planning related conversations.

·       Lead the organization’s annual awards program including call for entries, judging and celebration of award winners through annual awards event and ongoing marketing of award winners.

·       Lead and motivate co-ordinator to achieve results.

·       Establish annual goals & metrics for yourself and direct report using quantitative data analytics points to measure success, review on a semi-annual basis.

·       Play an active role in managing conference planning and PlanON Awards ceremony

Execute/Deliver

·       Ensure the department is using the best-in-class, most up-to-date and innovate tools and editorial techniques with a goal to minimize effort to maximize impact.

·       Write and edit content for use across all platforms for outgoing communications ensuring that tone and voice match our brand strategy and that it is relevant to audience receiving the communication.

·       Drive programs profiling planners and the role of planning (awards and member profiles) and ensure that member categories receive relevant information.

Manage/Control

·       Manage the Institute’s Project Management software (Monday.com) ensuring all staff are trained and knowledgeable in its usage

·       Manage the execution of communications and marketing strategies to align with organizational goals.

·       Oversee create, and proof content across various platforms such as the website, social media, e- blasts, and more.

·       Manage the communications calendar ensuring department needs are understood and implemented

·       Strategically implement an ongoing review/update process for organization social media, website and e-blasts.

·       Manage projects, budgets, and timelines ensuring they are in alignment with organizational and departments goals.

·       Regularly evaluate regular content and campaigns’ effectiveness, providing reports to senior management.

·       Develop and execute a cohesive communications strategy that aligns with conference goals, ensuring consistency, quality, and alignment with annual objectives.

• Ensure all communication and marketing activities comply with OPPI brand standards, relevant laws, and ethical standards.

·       Develop and maintain operating policies and procedures for social media, website, e-blast and online forum platforms. Perform other duties as required to achieve organizational goals.

Designated Assignment

·       Primary owner of the OPPI Planners Connect, overseeing all related elements.

·       Primary owner of the OPPI PlanON Awards, overseeing all related elements.

·       Perform other duties as required to achieve organizational goals.

●      Minimum 5 years in a similar role

●      Strong editorial and project management skills are considered are required; previous supervisory experience preferred.

●      Proficiency with Microsoft Office, SharePoint, and web-based tools, Kentico or WordPress, Google analytics, Project Management software, Adobe Illustrator or Creative Suite, Canva, all social media platforms, Hootsuite or similar.

●      Oral, written, and presentation / communications skills.

●      Experience in the planning field or knowledge of planning is preferred

●      25% Research & Planning (development of Communications, editorial calendar and content development, strategic planning for marketing initiatives, attendance at conferences/seminars, cross-departmental meetings)

●      25% Reporting and Assessment (generation of reports and metrics on marketing traction, audience reach, success of communications, action planning based on measured performance)

Direct Reports: One

Physical / Environment: Office

85% Stationary Position, operate a computer / phone.

15% Move/Traverse, attend internal and external meetings.

Hours of Work: Core business hours of the Institute are Monday to Friday, 8:00 am to 6:00 pm. Staff are expected to work 35 hours per week within these core business hours.

Compensation:

●      OPPI Perk Days – Closed for Christmas Holiday period and extra day off on long weekends.

●      Eligible for health benefit after 3 months, including dental, vision, paramedical and medicine.

●      RRSP matching program after 6 months

●      Travel reimbursed at $0.55/km.

• PTO annual allowance begins with 17 days per year

OPPI welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

this role.