CONGRATULATIONS TO THE OVATION AWARDS 2020 WINNERS!
For 35 years, IABC/Toronto’s OVATION Awards have offered GTA communications professionals an opportunity to present their best work for feedback and recognition from their peers.
This year, with more than 200 entries, we’re proud to virtually celebrate and promote excellence from the communications industry.
Announcing, your Champions of the North!
DIVISION 1: COMMUNICATION MANAGEMENT
Internal Communication
Human Resources and Benefits Communication
Leadership Communication
Media Relations
• Media Relations with budget up to 50k
• Media Relations with budget from 50-100k
• Media Relations with budget over 100k
Marketing Communication
Advertising and Brand Communication
Community Relations
Government Relations
Corporate Social Responsibility
Social Media Programs
Government Communication Programs
Non-profit Campaigns
DIVISION 2: COMMUNICATION SKILLS
Special Events
Digital Communication
Audio/Visual
Publications
Writing: JOURNALISM, CORPORATE WRITING, PROMOTIONAL WRITING
AWARDS OF DISTINCTION
Boutique Agency of the Year
Small Agency of the Year
Mid-Size Agency of the Year
Large Agency of the Year
Communication Department of the Year
Not-for-Profit Communication Department of the Year
Internal Communication
AWARD OF EXCELLENCE
RTOERO Create and Communicate
RTOERO
Sheridan 2024: Galvanizing Education for a Complex World
Sheridan College
The Year of Amplification
McDonald’s Canada
AWARD OF MERIT
Students on Ice IBC Climate Ambassador Contest
Paradigm Public Relations and Insurance Bureau of Canada
Discovering Sinai Health’s Purpose and Values
Sinai Health
Hotter. Juicier. Tastier. Internal engagement for McDonald’s Canada’s launch of The Classics. Remastered.
McDonald’s Canada
Human Resources and Benefits Communication
AWARD OF EXCELLENCE
The 13 Factors campaign at York Region
The Regional Municipality of York
Leadership Communication
AWARD OF EXCELLENCE
ALL IN – Reimagining PwC Canada National Town Halls
PwC Canada
Media Relations
Media Relations with budget up to $50K
AWARD OF EXCELLENCE
BCG’s Centre for Canada’s Future
Agnostic
2020 RE/MAX Liveability Report
APEX Public Relations
Lil’ Ben and The Road to The Royal
Craft Public Relations
Leading the Conversation During the Spring Home Buying Season: RBC’s Annual Home Ownership Campaign
Paradigm, DDMG and RBC
foodora’s LCBO Delivery Launch
Strategic Objectives and foodora
Media Relations with budget > $50K up to $100K
AWARD OF MERIT
Metro Supports Local with Locally Sourced
Metro Ontario
CLIF Fruit Smoothie Filled Launch Campaign
Golin
Savour Serenity with Loacker
Strategic Objectives and Loacker
SENOKOT: Scoop on Poop
Strategic Objectives and AVRIO Health Canada
Media Relations with budget > $100K
AWARD OF EXCELLENCE
A&W Burgers to Beat MS
Strategic Objectives and A&W Food Services of Canada
McDelivery
McDonald’s Canada and Weber Shandwick
AWARD OF MERIT
#ImWearingWalmart Fall Fashion Apparel Launch
APEX PR
The Launch of Café
Craft Public Relations
Mott’s Fruitsations Buy a Cup, Give a Cup 2019
Craft Public Relations
Kia Canada Pre-Auto Show Program
Kia Canada and Strategic Objectives
MorningStar Farms Veggie Burgers Launch
Strategic Objectives and Kellogg Canada
Marketing Communication
AWARD OF EXCELLENCE
King of the North
APEX Public Relations
PanOptix® Great Vision is Ageless Campaign
Cohn & Wolfe
A Lifetime of Handshakes
Sanofi Genzyme and Edelman Canada
Tabasco Seven Days of Eggs Campaign
The PR Department
Air Canada Takes the Premium Experience to New Heights
Weber Shandwick and Air Canada
AWARD OF MERIT
The Nintendo Switch Playhouse
Craft Public Relations
Inspiring Canadians to Travel More Spontaneously with Travelzoo
Craft Public Relations
AXE Sneakers & Cookies: WTFred
Unilever with Edelman Canada
Dove Men+Care #TakeTheTime Paternity Leave Campaign
Unilever with Edelman Canada
Salesforce: Growing in Canada
Salesforce and Narrative
The World’s Most Uncomfortable Bed
Sanofi Genzyme and Edelman Canada
RMHC Cookie – National Cookie Day
Ronald McDonald House Charities Canada and Weber Shandwick
CADBURY DAIRY MILK OREO bar – PALentine’s Day
Weber Shandwick Canada
Advertising and Brand Communication
AWARD OF EXCELLENCE
Becel Fridge Goals
Upfield Canada and Edelman Canada
RTOERO 2019 Advertising Program
RTOERO
Insurance IQ
Commonwell Mutual Insurance Group with Tenzing Communications Inc.
AWARD OF MERIT
Citi’s 100th Anniversary in Canada
Citi
Lolli: The Exhibit Nobody Wants To Talk About
No Fixed Address
Kellogg Canada Mini-Wheats Big Food for Big Days Campaign
Strategic Objectives and Kellogg Canada
Community Relations
AWARD OF EXCELLENCE
The NWMO’s Journey Towards Reconciliation
Nuclear Waste Management Organization
AWARD OF MERIT
2018/19 Chevrolet Good Deeds Cup
Weber Shandwick
Government Relations
AWARD OF EXCELLENCE
The Museum of Outdated Technology
Insurance Bureau of Canada, Paradigm, Studio M/Unified Content and True Media Canada
Corporate Social Responsibility
AWARD OF EXCELLENCE
McHappy Day
McDonald’s Canada and Weber Shandwick
AWARD OF MERIT
The NWMO’s Journey Towards Reconciliation
Nuclear Waste Management Organization
A&W Burgers to Beat MS
Strategic Objectives and A&W Food Services of Canada
Windex Help Seas Sparkle Campaign
Zeno Group Canada
Social Media Programs
AWARD OF EXCELLENCE
Lise Watier Rouge Fondant Supreme Lipstick Shade Extension
Strategic Objectives and Groupe Marcelle
AWARD OF MERIT
eyelove social media program
Novartis Pharmaceuticals Canada Inc. and Edelman Canada
Husqvarna Canada Husqy Squad Influencer Campaign
Husqvarna with ruckus Digital
Kellogg Canada Launch of Bear Naked Granola
Strategic Objectives and Kellogg Canada
Lise Watier – The Cleansers Collection Launch
Strategic Objectives and Groupe Marcelle
Tabasco Top Fan Campaign
The PR Department
Canadian Tire “Own the Water”
Canadian Tire
Government Communication Programs
AWARD OF MERIT
Canadian Strategy for Cancer Control Refresh
Canadian Partnership Against Cancer
Happiness Happens Month
The Regional Municipality of York
Supporting York Region’s Agri-Food Sector
The Regional Municipality of York
Diversity and Inclusion in York Region
The Regional Municipality of York
Non-profit Campaigns
AWARD OF EXCELLENCE
Young Adult Cancer Canada – YAC Prime Campaign
BlueSky Communications
The Toker
Lung Health Foundation with Edelman
Bübl™ x David Dixon
Osteoporosis Canada with AMGEN Canada and Edelman Canada
AWARD OF MERIT
Hats for Hope
Argyle Public Relationships
Canadian Centre to End Human Trafficking National Hotline Launch
Strategic Objectives and The Centre
DIVISION 2: COMMUNICATION SKILLS
Special Events
AWARD OF EXCELLENCE
She The North Rally
City of Mississauga
EarthFresh: Airstream Fry Truck
CO-OP
Scotiabank: #MyGoldLife
Scotiabank and Narrative
#Kia Match – Kia Canada Pre-Auto Show Event in Toronto
Kia Canada and Strategic Objectives
MorningStar Farms Veggie Burgers Launch
Strategic Objectives and Kellogg Canada
2019 Canadian Tire Christmas House
Weber Shandwick
AWARD OF MERIT
The Launch of Café
Craft Public Relations
The Launch of Mott’s Fruitsations Buy a Cup, Give a Cup Program
Craft Public Relations
Break Records, Not Bones Guinness World Record Event
Amgen Canada Inc. and Gage Communications Inc.
foodora’s LCBO Delivery Launch – The foodora House Party
Strategic Objectives and foodora
Think Big Speakers Series Powered by Lenovo + Microsoft
Lenovo
Digital Communication
AWARD OF EXCELLENCE
The Museum of Outdated Technology
Paradigm, Insurance Bureau of Canada, Studio M/Unified Content and True Media
AWARD OF MERIT
Lake Wilcox Youth Park Video
City of Richmond Hill
RBC Healthcare Digital Acquisition Campaign
Paradigm and RBC
Husqvarna Canada Husqy Squad Influencer Campaign
Husqvarna Canada and ruckus Digital
Audio/Visual
AWARD OF EXCELLENCE
Crunch, Crunch, Crunch: Communicating early introduction guidance of allergens to Canadian consumers
Argyle Public Relationships
OPPI Video
Ontario Professional Planners Institute with Tenzing Communications Inc.
Healthy Workplace Month Videos
The Regional Municipality of York
AWARD OF MERIT
Lake Wilcox Youth Park Video
City of Richmond Hill
IBC NICC Presentation
Insurance Bureau of Canada and Paradigm
Playtex Baby Diaper Genie Video
Paradigm, VMG Cinematic and Playtex Baby
CADBURY DAIRY MILK OREO bar – PALentine’s Day
Weber Shandwick Canada
Publications
AWARD OF EXCELLENCE
CIFAR Annual Report 2019
CIFAR
IKEA Canada’s Annual Summary Report for Fiscal Year 2019
IKEA Canada in partnership with Hill+Knowlton Strategies
#Jealousofmyjeans: York Region’s Payroll Pledge campaign for United Way
The Regional Municipality of York
AWARD OF MERIT
Liaison Enewsletter
RTOERO
#yrmatters
The Regional Municipality of York
Writing: JOURNALISM, CORPORATE WRITING, PROMOTIONAL WRITING
AWARD OF EXCELLENCE
#KiaMatch Writing for Kia Canada Pre-Auto Show Event
Kia Canada and Strategic Objectives
SENOKOT Scoop on Poop
Strategic Objectives and AVRIO Health Canada
Awards of Distinction
Boutique Agency of the Year
The PR Department
Small Agency of the Year
Craft Public Relations
Mid-Size Agency of the Year
Strategic Objectives
Large Agency of the Year
Weber Shandwick
Communication Department of the Year
The Regional Municipality of York
Not-for-Profit Communication Department of the Year
RTOERO
2020 IABC/TORONTO OVATION AWARDS – EXTRA AWARD ORDERS
OVATION Awards Winning Entries Booklets
IABC/Toronto members have FREE access to OVATION Winning Entries booklets for years 2005 to 2010, 2012 to 2015, and 2017, 2018, 2019 and 2020. Non-members can purchase access to these booklets for $40 plus HST by calling IABC/Toronto’s office at 416-968-0264.
About the OVATION Awards
The OVATION Awards began in 1985 when Master Communicator, Ken Cherney was asked to lead a team from the IABC/Toronto chapter to examine the existing awards program, which was then called the Toronto Accolades Program. After some consideration, the team determined the rules and regulations upon which the OVATION Awards program was based.
The IABC/Toronto OVATION Awards offers the Greater Toronto Area (GTA) communications profession an opportunity to present its best work. It celebrates and promotes excellence from the communications profession and fosters a greater appreciation of it.