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2020 Award Winners

 

 

 

 

 

 

 

CONGRATULATIONS TO THE OVATION AWARDS 2020 WINNERS!

For 35 years, IABC/Toronto’s OVATION Awards have offered GTA communications professionals an opportunity to present their best work for feedback and recognition from their peers.

This year, with more than 200 entries, we’re proud to virtually celebrate and promote excellence from the communications industry.

Announcing, your Champions of the North!

DIVISION 1: COMMUNICATION MANAGEMENT

Internal Communication
Human Resources and Benefits Communication
Leadership Communication
Media Relations
• Media Relations with budget up to 50k
• Media Relations with budget from 50-100k
• Media Relations with budget over 100k
Marketing Communication
Advertising and Brand Communication
Community Relations
Government Relations
Corporate Social Responsibility
Social Media Programs
Government Communication Programs
Non-profit Campaigns

DIVISION 2: COMMUNICATION SKILLS

Special Events
Digital Communication
Audio/Visual
Publications
Writing: JOURNALISM, CORPORATE WRITING, PROMOTIONAL WRITING

AWARDS OF DISTINCTION

Boutique Agency of the Year
Small Agency of the Year
Mid-Size Agency of the Year
Large Agency of the Year
Communication Department of the Year
Not-for-Profit Communication Department of the Year

Internal Communication

AWARD OF EXCELLENCE

RTOERO Create and Communicate
RTOERO

Sheridan 2024: Galvanizing Education for a Complex World
Sheridan College

The Year of Amplification
McDonald’s Canada

AWARD OF MERIT

Students on Ice IBC Climate Ambassador Contest
Paradigm Public Relations and Insurance Bureau of Canada

Discovering Sinai Health’s Purpose and Values
Sinai Health

Hotter. Juicier. Tastier. Internal engagement for McDonald’s Canada’s launch of The Classics. Remastered.
McDonald’s Canada


Human Resources and Benefits Communication

AWARD OF EXCELLENCE

The 13 Factors campaign at York Region
The Regional Municipality of York


Leadership Communication

AWARD OF EXCELLENCE

ALL IN – Reimagining PwC Canada National Town Halls
PwC Canada


Media Relations

Media Relations with budget up to $50K

AWARD OF EXCELLENCE

BCG’s Centre for Canada’s Future
Agnostic

2020 RE/MAX Liveability Report
APEX Public Relations

Lil’ Ben and The Road to The Royal
Craft Public Relations

Leading the Conversation During the Spring Home Buying Season: RBC’s Annual Home Ownership Campaign
Paradigm, DDMG and RBC 

foodora’s LCBO Delivery Launch
Strategic Objectives and foodora


Media Relations with budget > $50K up to $100K

AWARD OF MERIT

Metro Supports Local with Locally Sourced
Metro Ontario

CLIF Fruit Smoothie Filled Launch Campaign
Golin

Savour Serenity with Loacker
Strategic Objectives and Loacker

SENOKOT: Scoop on Poop
Strategic Objectives and AVRIO Health Canada


Media Relations with budget > $100K

AWARD OF EXCELLENCE

A&W Burgers to Beat MS
Strategic Objectives and A&W Food Services of Canada

McDelivery
McDonald’s Canada and Weber Shandwick

AWARD OF MERIT

#ImWearingWalmart Fall Fashion Apparel Launch
APEX PR

The Launch of Café
Craft Public Relations

Mott’s Fruitsations Buy a Cup, Give a Cup 2019
Craft Public Relations

Kia Canada Pre-Auto Show Program
Kia Canada and Strategic Objectives

MorningStar Farms Veggie Burgers Launch
Strategic Objectives and Kellogg Canada


Marketing Communication

AWARD OF EXCELLENCE

King of the North
APEX Public Relations

PanOptix® Great Vision is Ageless Campaign
Cohn & Wolfe

A Lifetime of Handshakes
Sanofi Genzyme and Edelman Canada

Tabasco Seven Days of Eggs Campaign
The PR Department

Air Canada Takes the Premium Experience to New Heights
Weber Shandwick and Air Canada

AWARD OF MERIT

The Nintendo Switch Playhouse
Craft Public Relations

Inspiring Canadians to Travel More Spontaneously with Travelzoo
Craft Public Relations

AXE Sneakers & Cookies: WTFred
Unilever with Edelman Canada

Dove Men+Care #TakeTheTime Paternity Leave Campaign
Unilever with Edelman Canada

Salesforce: Growing in Canada
Salesforce and Narrative

The World’s Most Uncomfortable Bed
Sanofi Genzyme and Edelman Canada

RMHC Cookie – National Cookie Day
Ronald McDonald House Charities Canada and Weber Shandwick 

CADBURY DAIRY MILK OREO bar – PALentine’s Day
Weber Shandwick Canada


Advertising and Brand Communication

AWARD OF EXCELLENCE

Becel Fridge Goals
Upfield Canada and Edelman Canada

RTOERO 2019 Advertising Program
RTOERO

Insurance IQ
Commonwell Mutual Insurance Group with Tenzing Communications Inc.

AWARD OF MERIT

Citi’s 100th Anniversary in Canada
Citi

Lolli: The Exhibit Nobody Wants To Talk About
No Fixed Address

Kellogg Canada Mini-Wheats Big Food for Big Days Campaign
Strategic Objectives and Kellogg Canada


Community Relations

AWARD OF EXCELLENCE

The NWMO’s Journey Towards Reconciliation
Nuclear Waste Management Organization

AWARD OF MERIT

2018/19 Chevrolet Good Deeds Cup
Weber Shandwick


Government Relations

AWARD OF EXCELLENCE

The Museum of Outdated Technology
Insurance Bureau of Canada, Paradigm, Studio M/Unified Content and True Media Canada


Corporate Social Responsibility

AWARD OF EXCELLENCE

McHappy Day
McDonald’s Canada and Weber Shandwick

AWARD OF MERIT

The NWMO’s Journey Towards Reconciliation
Nuclear Waste Management Organization

A&W Burgers to Beat MS
Strategic Objectives and A&W Food Services of Canada

Windex Help Seas Sparkle Campaign
Zeno Group Canada


Social Media Programs

AWARD OF EXCELLENCE

Lise Watier Rouge Fondant Supreme Lipstick Shade Extension
Strategic Objectives and Groupe Marcelle 

AWARD OF MERIT

eyelove social media program
Novartis Pharmaceuticals Canada Inc. and Edelman Canada

Husqvarna Canada Husqy Squad Influencer Campaign
Husqvarna with ruckus Digital

Kellogg Canada Launch of Bear Naked Granola
Strategic Objectives and Kellogg Canada

Lise Watier – The Cleansers Collection Launch
Strategic Objectives and Groupe Marcelle 

Tabasco Top Fan Campaign
The PR Department

Canadian Tire “Own the Water”
Canadian Tire


Government Communication Programs

AWARD OF MERIT

Canadian Strategy for Cancer Control Refresh
Canadian Partnership Against Cancer

Happiness Happens Month
The Regional Municipality of York

Supporting York Region’s Agri-Food Sector
The Regional Municipality of York

Diversity and Inclusion in York Region
The Regional Municipality of York


Non-profit Campaigns

AWARD OF EXCELLENCE

Young Adult Cancer Canada – YAC Prime Campaign
BlueSky Communications

The Toker
Lung Health Foundation with Edelman

Bübl™ x David Dixon
Osteoporosis Canada with AMGEN Canada and Edelman Canada

AWARD OF MERIT

Hats for Hope
Argyle Public Relationships

Canadian Centre to End Human Trafficking National Hotline Launch
Strategic Objectives and The Centre


DIVISION 2: COMMUNICATION SKILLS

Special Events

AWARD OF EXCELLENCE

She The North Rally
City of Mississauga

EarthFresh: Airstream Fry Truck
CO-OP

Scotiabank: #MyGoldLife
Scotiabank and Narrative

#Kia Match – Kia Canada Pre-Auto Show Event in Toronto
Kia Canada and Strategic Objectives

MorningStar Farms Veggie Burgers Launch
Strategic Objectives and Kellogg Canada

2019 Canadian Tire Christmas House
Weber Shandwick 

AWARD OF MERIT

The Launch of Café
Craft Public Relations

The Launch of Mott’s Fruitsations Buy a Cup, Give a Cup Program
Craft Public Relations

Break Records, Not Bones Guinness World Record Event
Amgen Canada Inc. and Gage Communications Inc. 

foodora’s LCBO Delivery Launch – The foodora House Party
Strategic Objectives and foodora

Think Big Speakers Series Powered by Lenovo + Microsoft
Lenovo


Digital Communication

AWARD OF EXCELLENCE

The Museum of Outdated Technology
Paradigm, Insurance Bureau of Canada, Studio M/Unified Content and True Media

AWARD OF MERIT

Lake Wilcox Youth Park Video
City of Richmond Hill 

RBC Healthcare Digital Acquisition Campaign
Paradigm and RBC

Husqvarna Canada Husqy Squad Influencer Campaign
Husqvarna Canada and ruckus Digital


Audio/Visual

AWARD OF EXCELLENCE

Crunch, Crunch, Crunch: Communicating early introduction guidance of allergens to Canadian consumers
Argyle Public Relationships

OPPI Video
Ontario Professional Planners Institute with Tenzing Communications Inc.

Healthy Workplace Month Videos
The Regional Municipality of York

AWARD OF MERIT

Lake Wilcox Youth Park Video
City of Richmond Hill

IBC NICC Presentation
Insurance Bureau of Canada and Paradigm

Playtex Baby Diaper Genie Video
Paradigm, VMG Cinematic and Playtex Baby

CADBURY DAIRY MILK OREO bar – PALentine’s Day
Weber Shandwick Canada


Publications

AWARD OF EXCELLENCE

CIFAR Annual Report 2019
CIFAR

IKEA Canada’s Annual Summary Report for Fiscal Year 2019
IKEA Canada in partnership with Hill+Knowlton Strategies

#Jealousofmyjeans: York Region’s Payroll Pledge campaign for United Way
The Regional Municipality of York

AWARD OF MERIT

Liaison Enewsletter
RTOERO 

#yrmatters
The Regional Municipality of York


Writing: JOURNALISM, CORPORATE WRITING, PROMOTIONAL WRITING

AWARD OF EXCELLENCE

#KiaMatch Writing for Kia Canada Pre-Auto Show Event
Kia Canada and Strategic Objectives

SENOKOT Scoop on Poop
Strategic Objectives and AVRIO Health Canada


Awards of Distinction

Boutique Agency of the Year
The PR Department

Small Agency of the Year
Craft Public Relations

Mid-Size Agency of the Year
Strategic Objectives

Large Agency of the Year
Weber Shandwick

Communication Department of the Year
The Regional Municipality of York

Not-for-Profit Communication Department of the Year
RTOERO

2020 IABC/TORONTO OVATION AWARDS – EXTRA AWARD ORDERS


OVATION Awards Winning Entries Booklets

IABC/Toronto members have FREE access to OVATION Winning Entries booklets for years 2005 to 2010, 2012 to 2015, and 2017, 2018, 2019 and 2020. Non-members can purchase access to these booklets for $40 plus HST by calling IABC/Toronto’s office at 416-968-0264.


About the OVATION Awards

The OVATION Awards began in 1985 when Master Communicator, Ken Cherney was asked to lead a team from the IABC/Toronto chapter to examine the existing awards program, which was then called the Toronto Accolades Program. After some consideration, the team determined the rules and regulations upon which the OVATION Awards program was based.

The IABC/Toronto OVATION Awards offers the Greater Toronto Area (GTA) communications profession an opportunity to present its best work. It celebrates and promotes excellence from the communications profession and fosters a greater appreciation of it.

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IABC/Toronto
189 Queen St E, Suite 1
Toronto, ON M5A 1S2
Tel: 416-968-0264
Email: toronto-info@iabc.to
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