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Media Monitoring: A proactive approach to reputation management

April 19, 2023 @ 12:00 pm - 1:00 pm

How a Proactive Approach Benefits Your Whole Enterprise

Wednesday, April 19, Noon to 1 p.m. via Zoom

Join IABC/Toronto and Mollee Jakubisin, Associate Director of Client Relations for Cision Global Insights, as we discuss the key role of media monitoring as an effective strategy to manage issues through early detection, rapid response and stakeholder alignment.

Mollee Jakubisin works with several Fortune 500 companies to maintain and create media monitoring practices that fit each organization’s priorities.

In this webinar, we’ll cover:

  • • Why a proactive media monitoring program stands to benefit your entire business
  • • Media monitoring concepts and best practices for issues management and response
  • • Examples of how media monitoring has mitigated risks to large-scale enterprises
  • • The media monitoring cycle before, during and after a crisis
  • • Strategies for keeping stakeholders abreast of developments
  • • Identifying potential risks and potential champions

 Fees:

  • $15: IABC member rate ($16.95 with HST)
  • $25: Non-member rate ($28.25 with HST)

 

 

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Details

Date:
April 19, 2023
Time:
12:00 pm - 1:00 pm
Event Category: