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Media Monitoring: A proactive approach to reputation management
April 19, 2023 @ 12:00 pm - 1:00 pm
How a Proactive Approach Benefits Your Whole Enterprise
Wednesday, April 19, Noon to 1 p.m. via Zoom
Join IABC/Toronto and Mollee Jakubisin, Associate Director of Client Relations for Cision Global Insights, as we discuss the key role of media monitoring as an effective strategy to manage issues through early detection, rapid response and stakeholder alignment.
Mollee Jakubisin works with several Fortune 500 companies to maintain and create media monitoring practices that fit each organization’s priorities.
In this webinar, we’ll cover:
- • Why a proactive media monitoring program stands to benefit your entire business
- • Media monitoring concepts and best practices for issues management and response
- • Examples of how media monitoring has mitigated risks to large-scale enterprises
- • The media monitoring cycle before, during and after a crisis
- • Strategies for keeping stakeholders abreast of developments
- • Identifying potential risks and potential champions
Fees:
- $15: IABC member rate ($16.95 with HST)
- $25: Non-member rate ($28.25 with HST)
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