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Media Relations in 2026: What’s changed and how to adapt

May 26 @ 12:00 pm - 1:00 pm
Event graphic on a teal background. Text reads: “I A B C / Toronto and P I C present: Media relations in 2026. Tuesday, May 26, 12 to 1 p.m. ET. Register now.” Headshots of four speakers with the captions “Jacob R. Robinson, Natalia Smalyuk, Masha Mikey and Trish Tervit, moderator.” Logos of I A B C Toronto and P I C Professional Independent Communicators.

Tuesday, May 26, 12 to 1 p.m. ET
Zoom session

Media relations no longer works the way it did even a few years ago. What’s delivering results now?

Join IABC Toronto and Professional Independent Communicators for a practical, candid conversation on how practitioners are navigating today’s media landscape. Our panel of experts – Natalia Smalyuk, Jacob Robinson and Masha Mikey – will provide insights from the agency and independent perspectives.

Guided by moderator Trish Tervit, the panel will explore:

• How media relations has changed and what that means for your approach

• Where and how to connect with journalists today

• Tactics that are cutting through and ones that are falling flat

• Practical tips you can apply immediately in your own work

Whether you’re refining your approach or looking to add media relations to your service offering, this session will leave you with fresh ideas and a clear sense of how to move forward.

Fees:

• $15 for IABC/Toronto members ($16.95 with HST)

• $25: Other IABC chapters and Lite members ($28.75 with HST)

• $35: Non-members ($39.55 with HST)

Register now to save your spot and join the conversation on May 26.

Details