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NEW: Innovations in communications and relationship marketing: The JourneyWoman story

March 24 @ 5:30 pm - 6:30 pm

Wednesday, March 24, 2021, 5:30 to 6:30 p.m. EST

Successful brands use communications that can evoke emotion and resonate with the needs and desires of their target audiences. In this seminar, former IABC Ottawa board member Carolyn Ray details how her PR and marketing communications career led to an entrepreneurship path and the eventual ownership of established online magazine and travellers network JourneyWoman.

In this session, Carolyn will discuss:

  • • Assessing and preserving the legacy of the JourneyWoman brand
  • • Using innovative communication strategies to build new relationships with an established and loyal target audience
  • • Evolving an online brand by offering new services, including virtual events
  • • Learning from mistakes made along the way.


Free: IABC member rate

$20: Non-member rate ($22.60 with HST)



Note: A link will be sent to all registrants the morning of the event. Please check your spam folder and test the link well in advance of the start time.

This seminar counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications.


March 24
5:30 pm - 6:30 pm
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