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PIC Presents: Creative and Inventive Ways to Market During a Pandemic

October 15, 2020 @ 6:30 pm - 7:30 pm

Learn how to effectively adjust your marketing strategy to meet the changing priorities and behaviours of customers and clients during these unprecedented times.

Thursday, October 15, 6:30 to 7:30 p.m. EST

The restrictions in place to help curb the spread of the COVID-19 pandemic have contributed to significant behavioural and lifestyle changes throughout our country and world. How does this alter our marketing strategies?

How does the social and economic upheaval of this global pandemic change the content or tone of our messages/marketing content?

Popular IABC – PIC presenter Alison Garwood Jones will examine these questions and explore the creative marketing tactics that can help independent communicators today.

A Toronto-based writer, illustrator, and University of Toronto (SCS) instructor, Garwood-Jones has been freelancing since 2007. Through two economic crashes and one global pandemic she has taught herself to adapt to change and to carefully choose and market only the skills that best meet the moment.



Free to IABC members

$20: Non-member rate ($22.60 with HST)

This seminar counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications.


Note: This is a Zoom meeting. A link will be sent to all registrants the morning of the event.


October 15, 2020
6:30 pm - 7:30 pm
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