Strategic Planning: Gearing up for a Post Pandemic World

April 27, 2022; 12 to 1 p.m. EDT
LIVE Virtual Event

If the pandemic has taught us anything, it is how to be strategic and agile communicators when approaching the constantly evolving trends, cultural shifts and ways of working. Communicators play a vital role within an organization. They are responsible for building on the innovative strategies and tactics that helped businesses navigate such complexities and accelerate change to meet business goals.

Join us in this webinar to explore how to develop effective communications strategies and tactics that address the ‘unpredictables’ we might face in our work in a post pandemic environment. This webinar will give communications professionals practical advice on developing strategies for timely messaging and spot opportunities that directly tie to business outcomes while building a diverse, inclusive and trust-based culture.

Featured Speakers:

Lisa Gibson, Head of Communications, Microsoft Canada
With more than 25 years of experience, Lisa has led communications at a number of high-profile retail and technology brands including Canadian Tire, Shoppers Drug Mart and Target. Over the course of her career, she has built a reputation for solving complex business problems through strategic communications and delivering best-in-class public relations and executive communication programs. Passionate about the role communications plays in driving digital transformation, Lisa meets regularly with customers to share best practices and insights.

Sheri Morgan, Head of Communications, PepsiCo Foods Canada
Sheri is a well-rounded communicator with over 20 years of progressive marketing communications, media relations, corporate and internal communications experience. She spent seven years working for PR agencies in marketing communications working with some of the world’s best known brands including PepsiCo, Frito Lay Canada, Marriott Hotels, McCain Foods, Swiss Chalet and Sony PlayStation, to name only a few. In 2007, Sheri went client side with PepsiCo Foods Canada and has been with the company for 15 years.

Roberto Sarjoo, Sr. Director of Marketing, Smooth Commerce
Roberto is a lifelong marketer and storyteller with over 12 years of B2B experience in the real estate and hospitality industry. From traditional to digital marketing, he has a proven track record of developing winning strategies to accelerate brand and revenue growth in both the franchise and association space throughout North America. A proven team leader, Roberto is passionate about building, inspiring and mobilizing high-performing teams to take company visions and make them a reality.

Ryan White, Manager, Communications and Media Relations, Greater Toronto Airports Authority
Ryan White is the Manager of Media Relations and Communications at the Greater Toronto Airports Authority (GTAA), operator of Toronto Pearson, Canada’s largest airport. In his current role, Ryan led the GTAA’s crisis communications response at the onset of the COVID-19 pandemic and drove the development and evolution of the GTAA’s communications approach over the last two years during the pandemic. Prior to his current role, Ryan served as the GTAA’s Manager of External Communications and before that, Manager of Executive Communications. Ryan has been deeply involved in the world of airports and aviation for over a decade, having previously led the corporate communications efforts of Airports Council International, a worldwide member organization representing airports across the globe, and serving as editor of a family of three GTA-based trade publications covering the global airport and aviation industries.

Moderator:

Colleen Ryan, Vice President and Communications Practice Group Lead with Sussex Strategy Group
Colleen is Vice President and Communications Practice Group Lead with Sussex Strategy Group. She works with and advises leaders in a variety of sectors including oil, energy, natural resources, health, labour, insurance, and more. Colleen holds her Bachelor of PR degree from Mount Saint Vincent University and has earned professional designations as an Accredited Business Communicator (ABC) through IABC and as a Communications and Advertising Accredited Professional through the Institute of Communications Agencies. She has also received numerous awards from IABC recognizing sound strategic process, successful implementation, and thorough evaluation in her work, including three IABC Gold Quill Awards.

Fees:

$15: IABC member rate ($16.95 with HST)

$30: Non-member rate ($33.90 with HST)

MEMBERS REGISTER HERE

NON-MEMBERS REGISTER HERE