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The branding journey: A case study for independent communicators

June 10, 2020 @ 5:00 pm - 6:00 pm

Wednesday, June 10, 2020, 5 to 6 p.m., Zoom

Your brand is the foundation of your communications business, framing and supporting all aspects of your operations. The right brand can open doors to more clients, projects and partners; the wrong one can seriously hamper your momentum.

In this one-hour webinar, Nathalie Noël, Strategy and Brand Coach, and Sharon Aschaiek, principal of Higher Ed Communications, will share how they collaborated to refine and develop Sharon’s rebranded communications business. Covering Sharon’s brand journey from start to finish, they’ll reveal how they created an original and distinct brand identity that best reflects her expertise and connects with her prospective clients.

Through Nathalie’s expertise on the strategic process and Sharon’s first-hand experience with strategically redeveloping her company’s brand, you’ll learn the why and how of defining your purpose, clients and unique value, and bringing your brand to life.



Free to IABC/Toronto members
$15: Non-member rate ($16.95 with HST)

Note: This is a Zoom meeting. A link will be sent to all registrants the morning of the event.

This seminar counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications.


June 10, 2020
5:00 pm - 6:00 pm
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