Recorded on March 8, 2022 On the occasion of International Women’s Day on March 8, IABC/Toronto hosted a webinar with five experts to explore various ways for communications professionals to break the bias in the workplace. Michael Blackburn, Executive Vice President, IABC/Toronto, introduced the session, which was moderated by Mark John Stewart, Managing Director, Wentworth […]
Recorded on April 27, 2022 If the pandemic has taught us anything, it is how to be strategic and agile communicators when approaching the constantly evolving trends, cultural shifts and ways of working. Communicators play a vital role within an organization. They are responsible for building on the innovative strategies and tactics that helped businesses […]
The importance of inclusion, diversity and equity in communications has been brought to the forefront of conversations in the past few years. However, the concept of accessible communications still seems to be an afterthought. We as professional communicators must ensure we’re incorporating accessibility in every element of what we do to ensure we’re not missing […]
When dealing with measurements, professional communicators, marketing and PR pros often find themselves in a house of mirrors: a maze with multiple, very small aisles and wall-to-wall mirrors meant to be deceiving. We tend to select measurements based on the data we know, understand, and can access readily. And we take data points to evaluate […]
Are you ready for the future of measurement? Monday February 27, 2023 | Noon to 1:00 PM | Zoom On July 1, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights, GA4 will help you make better data-driven decisions. There […]
Tuesday, February 28, 7 to 8:30 p.m. Featuring: Mubashira Nusrat Farooqi (she/her) This month the SCC will welcome our special guest, Mubashira Nusrat Farooqi. A celebrated and award-winning communicator, Mubashira will graciously share her insights with us as well as her passion for diversity, equity and inclusion (DEI) initiatives. As a successful and celebrated woman […]
Recorded on February 27, 2023 On July 1, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights, GA4 will help you make better data-driven decisions. There is lots to learn about how this change will impact your business. Everything will […]