IABC/Toronto

By Suzanne Huggins Suzanne Huggins reminds us that knowing your audience is essential to successful communication campaigns in a post-pandemic world. The pandemic years have been an opportunity to devote more attention to professional development. I recently completed the 6-week Business Design Thinking program through the University of Toronto’s Rotman School of Business. The time […]

By Jacqueline Janelle Jacqueline Janelle offers tips on how to make connections and keep engaged with your network virtually. One of the great benefits of being a member of IABC is the opportunity to network. A good peer-network is an essential part of a rewarding career. Peer networks help us stay inspired and engaged in […]

By Caterina Valentino Caterina Valentino highlights how we can stay vigilant in the face of information warfare. Wars are not always fought on the ground by armed military forces. Communications and public relations (PR) practitioners are constantly fighting a war for the truth. The truth can have multiple sides that we perceive through our own […]

A letter from the Editor in Chief It can be easy to look back over the few years and be overwhelmed by the global events that have happened and the changes they brought forth – some have been good and others we wish had never happened. This is why thinking about the future can be […]