RECORDED on Tuesday, September 15, 2020, 9 to 10:30 a.m. EDT Originally presented on September 15, a breakfast webinar on crisis communications during the era of COVID-19! Four of Toronto’s leading communicators shared their lessons on staying prepared and how they’re planning for what’s next. Featuring: Brad Ross, Chief Communications Officer, City of Toronto Gillian […]
RECORDING: Planning for 2021: Influencer Marketing Trends Webinar
On November 10th, IABC/Toronto hosted a webinar along with Veritas Communications with four seasoned influencers on the changes they’ve seen in a post pandemic world and the trends they expect to see in 2021. Featuring: The session was moderated by Krista Webster, President & CEO, Veritas Communications and the panelists included: Afiya Francisco, Style Advisor […]
Member Spotlight: Justin MacLean
Justin MacLean – Corporate Policy (Municipality of Clarington) “I became an IABC member to connect with communications professionals across the GTA. There is a huge talent pool across this network and I honoured to be a part of it.” Justin brings a diverse set of experiences in business, politics, academia and public service. He holds […]
The 5th P of Marketing – Pivot (or in this case, Pandemic)
How Marketing Communications Teams are Navigating the Ultimate Test Thursday, February 25, 12 to 1 p.m. EST, Zoom To keep pace in the ever-changing consumer landscape, businesses in Canada have a difficult task at hand when it comes to engaging with customers. In retail specifically, winning requires retailers to take an adaptive, dynamic, and dexterous […]
Member Spotlight: Matthew Collis
Matthew Collis is a results-oriented and creative communications professional with a decade of marketing and communications experience. His focus is on digital and content strategy and he has won multiple awards for projects he has led or co-led in the digital space. He has also written communications columns for a variety of publications including the […]
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