Yasmine El Shafei, SCMPⓇ (She/Her)
As Vice President of Strategy and Business Development at Multiplier Consultancy and Vice President, Programs at IABC/Toronto, I bring over 20 years of experience at the intersection of strategic communication, operations strategy, and leadership. My career has been dedicated to helping organizations and executives craft impactful narratives, drive business transformation, and achieve operational excellence across sectors including banking, healthcare, education, and technology.
I hold a Master’s degree in Finance, Marketing, and Strategic Management, and a Certificate in Solution-Focused Brief Coaching. I am also a Strategic Communication Management Professional (SCMP), certified by the Global Communication Certification Council.
Beyond the corporate space, I have worked extensively with nonprofits and advocacy-driven organizations, designing and delivering models and training programs focused on direction setting, operational excellence, and strategic planning. My passion lies in using communication and operations as tools for impact, empowering mission-based organizations to thrive and expand their reach.
A committed mentor and advocate for the communications profession, I actively support the development of emerging leaders, business owners and startups, helping them grow their influence and strategic acumen. I believe in the power of communication as both a strategic business driver and a catalyst for positive change.