Mohammad Akkawi (He/Him)
Mohammad Akkawi is a seasoned communications professional with over a decade of experience in public relations, specializing in global sporting events and media relations. He has successfully led PR campaigns for international events such as the FIFA Club World Cup, NBA Abu Dhabi Games, UFC Fight Island, Dubai Duty-Free Tennis Championships. As a sports writer, he has covered major sporting news and interviewed international athletes.
Beyond sports, Mohammad has managed PR campaigns for brands across various industries, including financial services (Saxo Bank), technology (Intel, Honeywell), and tourism (Hong Kong Tourism Board, Cyprus Tourism Organisation, British Airways, and the Department of Culture and Tourism – Abu Dhabi). His expertise spans media relations, crisis management, content creation, thought leadership, and influencer engagement.
In the entertainment sector, Mohammad has handled communications for high-profile concerts featuring artists like Kendrick Lamar, Lewis Capaldi, Andrea Bocelli, and the Red Hot Chili Peppers. Notably, he led a groundbreaking campaign featuring a jiu-jitsu session in space, complete with a live-streamed press conference with an astronaut, an innovative milestone blending sports and space exploration.
Known for his strategic thinking and storytelling skills, Mohammad combines creativity with a results-driven approach, consistently delivering impactful communications for global audiences.