Rasha Fawakhiri (She/Her)
A storyteller at heart, I have 15+ years of experience in communications, marketing, public relations and business development.
Conceptualized and led award-winning campaigns in digital PR, influencer engagement, and technology categories. These included wellness, gaming, philanthropy and online safety topics.
Having held both in-house and agency roles, I’ve successfully set up functions from the ground up across multinational plc and SMB organizations. I’ve worked in a variety of industries across 30 markets, which has allowed me to bring in a diverse perspective and a deep understanding of cultural nuances.
Judged multiple awards with the International Association of Business Communicators (IABC) Toronto in 2024, PRCA (Public Relations & Communications Association) and MEPRA in 2021, and a founding mentor of Ogilvy and (GWPR) Global Women in PR’s female mentorship program. Internally, ‘Teamwork & collaboration’ has been rated my top competency in 360 degree feedback surveys across my three most recent employers.
Featured as one of the most influential communicators in the region by PR Week 2021.
Specialities: creative thinking/concept development, communications (consumer/product, corporate, crisis, internal, revenue), marketing, content development, thought leadership, media relations, strategic and tactical planning, branding, budget planning, cross-functional collaboration in matrix organizations, reputation management, new customer acquisition and customer retention, third box thinking (specifically in B2B2C environments).