Deepika Setia, MBA (She/Her)
Deepika is an Ontario-based Marketing and Communications leader with over 16 years of experience across B2B brand strategy, integrated campaigns, and large-scale event programming. Having lived and worked across South Asia and North America, she brings a cross-cultural perspective to how she builds audiences, crafts messaging, and creates spaces where professionals connect and grow.
She began her career with a foundation in Journalism before moving into marketing and communications roles across some of the world’s most recognized brands — including Grohe AG, REHAU, and FedEx Express. Along the way, she has led go-to-market launches, managed international conferences and industry recognition programs, and built communications infrastructure from the ground up for organizations scaling across global markets.
A defining chapter of her career was at REHAU, where she conceived a brand campaign that earned $2M in PR media value on launch day — a concept later adopted across the company’s European and American markets. More recently, at FedEx Express, she leads integrated marketing and communications programs supporting enterprise markets across North America, Latin America, and EMEA.
Outside of work, Deepika enjoys exploring new cultures, connecting with people across industries, and finding the story behind the strategy.
She holds an MBA in Marketing and International Business, a Bachelor of Journalism, and completed a Marketing exchange program at Brock University, Canada, and is currently pursuing her SCMP certification. As VP, Professional Development & Networking for IABC/Toronto, she looks forward to bringing her global experience to programming that connects, develops, and inspires the chapter’s communicator community.