Challenging Communication Metrics: An Act of Humanistic Rebellion
Wednesday, January 11, 2023 (One week away!) | Noon to 1 p.m. | Zoom
As seen at the 2022 IABC World Conference in NYC, featuring Catherine Fisette, ABC!
With 2023 upon us, it means that the introduction of the next generation of analytics is right around the corner with the launch of Google Analytics 4 later this year! So naturally, we have data on the brain and are starting off the year with a data-focused webinar that will have you challenging the way you view metrics as you take on the New Year, new challenges and drive business results.
When dealing with measurements, professional communicators, marketing and PR pros often find themselves in a house of mirrors: a maze with multiple, very small aisles and wall-to-wall mirrors meant to be deceiving.
We tend to select measurements based on the data we know, understand, and can access readily. And we take data points to evaluate ourselves against, at face value, without considering whether they might be flawed and distorted.
Join Catherine Fisette, ABC, a senior communication and marketing professional, as she poses the thought-provoking question about measurements: are they well-represented or filled with flawed data?
Cost:
- IABC Members: $15 + HST (save $10)
- Non-Members: $25 + HST
Session Learning Outcomes:
- Review and challenge communication metrics based on what we know, rather than what we consider to be relevant in today’s world.
- Develop and gain access to new and robust metrics that allow professional communicators, marketing and PR pros to measure how their performance drives business results, while still being relevant and representative of the breadth of our work.
- Align these new metrics with socially responsible, diverse, inclusive and ethical practices, while considering the need to apply consistency and context across the board.
- Learn how to make stronger, more valuable data-driven decisions.
Questions?
Contact toronto-events@iabc.to for more information.