Politics of Crisis

By Michael Ogoso

Michael Ogoso examines today’s fast-paced and politically charged environment, effective crisis communication strategies are vital for maintaining transparency and credibility; this article offers practical insights and real-world examples, like Dr. Deena Hinshaw’s experience, on managing crises amidst political pressures.

In today’s fast-paced and politically charged environment, it is crucial to have effective crisis communication strategies in place to maintain transparency and credibility. Are you dealing with crises amidst political pressures? In this article, I’ll share practical insights on managing these situations. Stay tuned to learn valuable tips on handling crises in high-pressure situations! By drawing from real-world examples, such as the case of Dr. Deena Hinshaw, Alberta’s former Chief Medical Officer of Health, I’ll delve into the nuances of crisis communication through a nonpartisan lens while providing practical insights into managing crises amidst rising political pressures.

Dr. Hinshaw’s leadership during the COVID-19 pandemic presents a remarkable example for communication professionals. Despite encountering external political pressures, she upheld factual accuracy and consistency in her messaging, serving as a symbol of stability during turbulent times. Her adeptness in navigating political unrest while keeping public health as the top priority highlights valuable lessons for communication professionals, including:

Factual Accuracy and Consistency: It is essential to ensure that all information is fact-checked and consistent across all communication channels to build and maintain public trust.
Navigating Political Turbulence: Anticipating and preparing for political pressures is crucial. Communication professionals should develop crisis communication plans that account for external influences and enable them to pivot effectively while staying true to their organization’s core messaging.
Prioritizing Self-Care: Crisis communication can take a toll, so communication professionals need to prioritize their well-being. Taking regular breaks and seeking emotional support are vital for maintaining resilience and communicating effectively.

As a communication professional, it’s important to follow some best practices to ensure effective communication that fosters trust and credibility. Some of the best practices are as follows:

Transparency First: Always prioritize openness and candid communication, even if it means delivering uncomfortable truths. Building transparent lines of communication within the organization helps in establishing trust and credibility.
Stakeholder Engagement: Collaborating with diverse stakeholders ensures that communication strategies are comprehensive and effective. For example, incorporating insights from Indigenous leaders can ensure diverse perspectives are considered within a communication strategy.
Crisis Preparedness: Regular training on crisis communication protocols equips communication teams with the skills to handle high-pressure situations effectively. During crises, adaptability and flexibility in messaging are crucial.
Mitigating Political Interference: Objectivity and factual accuracy, regardless of political context, are of utmost importance. Conducting post-crisis debriefs allows organizations to refine their strategies based on lessons learned.

As communication professionals, we serve as the vital link between organizations and the public during times of crisis. By prioritizing transparency, consistency, and self-care, we can navigate the complexities of political turbulence while upholding credibility and trust. Dr. Hinshaw’s experience reminds us of the importance of staying true to our values to pursue effective crisis communication. As we face the challenges ahead, let us remember that when helping others, we must also take care of ourselves.

Michael Misaki Ogoso is an early-stage professional with a diverse skill set that includes stakeholder and policy relations, corporate communications, creative consultancy, and politics. He has worked in various countries such as Kenya, South Africa and Canada, allowing him to become a true global communicator. Michael has a versatile set of skills that includes writing key messages, social media messaging, print and publishing, community engagement, political analysis and reporting, audio and visual production, event management, and curation. He has collaborated with a wide range of stakeholders such as policymakers, politicians, artists, creative productions, fundraisers, grantors, event organizers, curators, and community engagement leaders. Michael has a bachelor’s degree in Political Science and recently completed a Post Graduate Diploma in PR and Corporate Communication. He is actively seeking professional growth through associations such as IABC and aims to gain invaluable experience and GCCC certification.

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