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RECORDING: The 5th P of Marketing – Pivot (or in this case, Pandemic)
July 1, 2021 @ 8:00 am - 11:30 pm
How Marketing Communications Teams are Navigating the Ultimate Test
RECORDED on Thursday, February 25
To keep pace in the ever-changing consumer landscape, businesses in Canada have a difficult task at hand when it comes to engaging with customers. In retail specifically, winning requires retailers to take an adaptive, dynamic, and dexterous approach that puts the customer at the centre…especially when it comes to their marketing communications strategy.
Join Canadian Tire’s AVP of External Communications, Stephanie Nadalin, and Irene Daley, AVP of Strategic Marketing, as they talk about the pace of change – not only keeping up, but how to break through and win with customers, even in a global pandemic.
Fees:
Free: IABC Member rate
$15: Non-member rate ($16.95 with HST)