Cannabis Communications Interactive Discussion

Featuring: Scott Davidson, Director, Strategic Communications, The Supreme Cannabis Company, and Ashley Chiu, Senior Consultant and Risk and Research Leader, Cannabis Industry, Ernst & Young

In this interactive session, you will hear about lessons learned by corporations across the industry. Discover how some organizations, such as The Supreme Cannabis Company, build brand awareness while adhering to strict regulatory restrictions.

You will leave this session with a better understanding of how:

• a proactive, integrated communication plan works in an evolving and entrepreneurial marketplace
• to create strategies that dispel misinformation and manage brand reputation in a socially connected world
• to communicate to a wide range of audiences, such as key capital stakeholders, governments, and the public
• to manage potential crisis and issues

Agenda

• 6 p.m. Registration and networking with light refreshments available
• 6:30 p.m. Presentation and conversation
• 7:30 p.m. Q&A session with audience
• 8 p.m. Networking
• 8:30 p.m. Adjourn

Registration Fees:

• $45: IABC member rate ($50.85 with HST)
• $50: Non-member rate ($56.50 with HST)