How to outsource and expand your communication business

Are you ready to take on larger or more financially lucrative work in your communications practice, but concerned about your ability to manage such projects?

A great option exists between hiring staff and keeping your practice small. Working with subcontractors to get the skills or support you need for larger projects is an ideal way to grow your business at a pace you can manage.

Join IABC/Toronto’s Professional Independent Communicators (PIC) to learn how a panel of accomplished communicators have been able to expand their business through outsourcing.

About our speakers:

Jodi Echakowitz is CEO of Boulevard PR, the public relations agency she founded in 2001 to help startups, emerging growth companies and VC firms focused on tech achieve their goals. Under her leadership, Boulevard has grown consistently through referral, is recognized as one of the top B2B tech-focused agencies and is valued as a strategic partner by clients throughout North America.

Cyrus Mavalwala, ABC, MC, is a communication strategist, trainer and speaker who has been helping organizations achieve business results for more than two decades. He earned international accreditation as an IABC Accredited Business Communicator in 2009 and is one of 60 people in Canada who have been awarded IABC Canada’s highest honour and lifetime achievement designation, Master Communicator. Cyrus is founder of Advantis Communications, a boutique communication agency focused on content strategy, creation and activation.

Carolyn Camilleri has been an editor, writer, and copywriter since 1996. Her portfolio runs from magazine writing and editing (including launching several publications and a long list of articles for consumer and trade magazines) to corporate copywriting, annual reports, proposals, white papers, promotional materials, ghostwriting, social media, and websites. Over the years, she has worked in a variety of ways, including as an in-house employee, on contract, and as part of three collaborative groups.

Registration fees:

• $20: IABC member rate ($22.60 with HST)
• $30: Non-member rate ($33.90 with HST)