From Tactician to Strategist: The trends shaping communications with PR pro Daniel Tisch

Wednesday, November 7, 6:30 to 9 p.m., First Canadian Place, FCP Gallery, 100 King St. W. (entrance near Cactus Club)

Are you a tactician or a strategist? Clients and colleagues appreciate the value that a communications strategist can add, in addition to supporting them with tactics and tools.

Whether you’re an independent communicator, work in an agency, the sole communicator or part of a larger corporate communications team, you’ll take away valuable tips about how to expand your practice, your role and your value.

In this dynamic presentation featuring one of Canada’s top PR professionals, you’ll learn about the trends shaping the future of public relations and communication management, what they mean for you, and how you serve your clients or organization.

Daniel Tisch, APR, FCPRS, president & CEO of Argyle Public Relationships, one of Canada’s largest independent PR firms, knows all about the value of strategic expertise. Dan will share need-to-know insight on:

• The trends driving change in professional communication today and tomorrow
• How to broaden your perspective from to-do lists to shaping organizations’ communication plans
• How to define and deliver strategic value and expertise for your clients — and take on a wider scope of work

Daniel Tisch, APR, FCPRS

Widely known as an international public relations professional, writer and industry leader, Dan is a former chair of the Global Alliance for PR and Communication Management, and a compelling keynote speaker. He appears regularly in broadcast, print and online media, including recent comments in the New York Times, the Globe and Mail, Reuters, CBC Television, Global News, PR Week and Strategy. He is a longtime member of IABC, the CPRS and the Arthur W. Page Society.

Agenda
• 6:30 p.m. Registration and networking
• 7 p.m. Presentation by Daniel Tisch, APR, FCPRS
• 8 p.m. Q&A session with Dan
• 8:30 p.m. Networking
• 9 p.m. Adjourn

Registration fees:

• $25: IABC member rate ($28.25 with HST)
• $40: Non-member rate ($45.20 with HST)

CMPs and SCMPs: earn up to five professional development points toward your recertification.

Presented by IABC/Toronto’s Professional Independent Communicators