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PIC presents: Let’s cross the AI bridge
February 10, 2022 @ 4:30 pm - 5:30 pm
4 trends transforming marketing and PR in 2022
Thursday, February 10, 2022, 5:30 to 6:30 p.m.
If you work in marketing or communications, your role is about to change dramatically as you welcome artificial intelligence (AI) to the team.
AI will help you be more creative and remove some repetitive tasks. But it will also disrupt your workflow and require you to learn new skills. And it will become an intermediary between your organization and the people you’re trying to reach.
What are the opportunities, risks, and ethical challenges you should consider? Find out as digital and social media strategist Martin Waxman, MCM, APR explores four trends – human-sounding voice AI, synthetic images, natural language generation, and relational AI – to demonstrate how AI tools are about to transform the nature of marketing and PR.
Free to all.
Note: This is a virtual event. Watch for an email from IABC/Toronto with a link to access the event closer to the event date. Please check your spam folder and test the link well in advance of the start time. Emails from EventBrite will not contain the Zoom link.