The importance of inclusion, diversity and equity in communications has been brought to the forefront of conversations in the past few years. However, the concept of accessible communications still seems to be an afterthought. We as professional communicators must ensure we’re incorporating accessibility in every element of what we do to ensure we’re not missing […]
When dealing with measurements, professional communicators, marketing and PR pros often find themselves in a house of mirrors: a maze with multiple, very small aisles and wall-to-wall mirrors meant to be deceiving. We tend to select measurements based on the data we know, understand, and can access readily. And we take data points to evaluate […]
Recorded on September 26, 2023 ChatGPT has emerged as a game-changing technology for professional communications. The powerful and wildly popular generative artificial intelligence chatbot, and others like it, can be incredibly useful for helping communicators conceptualize, research, write and edit copy for their marketing and communication materials. Communicators who understand the strengths and limitations of […]
Thursday, October 12, 5:30 p.m. to 7:00 p.m. via Zoom This joint PIC-IABC/Toronto event is for anyone who wants to take real action to support the 2SLGBTQIA+ communities for International Coming Out Day (October 11), Pride Month and beyond. Raising a rainbow flag during Pride Month is not enough. Luis Augusto Nobre (he/him), Senior Communications […]
Recorded on October 12, 2023 This joint PIC-IABC/Toronto event is for anyone who wants to take real action to support the 2SLGBTQIA+ communities for International Coming Out Day (October 11), Pride Month and beyond. Raising a rainbow flag during Pride Month is not enough. Luis Augusto Nobre (he/him), Senior Communications Coordinator, and Hanna Haddad (he/him), Business Development Coordinator, […]