When dealing with measurements, professional communicators, marketing and PR pros often find themselves in a house of mirrors: a maze with multiple, very small aisles and wall-to-wall mirrors meant to be deceiving. We tend to select measurements based on the data we know, understand, and can access readily. And we take data points to evaluate […]
Recorded on September 26, 2023 ChatGPT has emerged as a game-changing technology for professional communications. The powerful and wildly popular generative artificial intelligence chatbot, and others like it, can be incredibly useful for helping communicators conceptualize, research, write and edit copy for their marketing and communication materials. Communicators who understand the strengths and limitations of […]
Bundle # 1: Change/Crisis Communications Keep Calm & Respond: COVID-19 Lessons from Senior Communicators Strategic Planning: Gearing up for a Post Pandemic World The Changing Media Landscape Fees: • $15: IABC member rate ($16.95 with HST) • $30: Non-members ($33.90 with HST) ACCESS THE BUNDLE HERE Bundle # 2: Professional Independent Communicators The 5th P […]
Thursday, January 11, 6:30 p.m. EST / 4:30 p.m. MT Are you considering getting certified this year? Join us for a discussion on GCCC Certification Programs, hear from certified peers and get your questions answered on Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP) certifications. Speakers: • Sharon Hunter - Chair, […]
Wednesday, January 17, noon to 1 p.m. ET on zoom Join Ali Ryan, CEO Cultr Creative for IABC/Toronto's first Professional Development (PD) webinar of 2024. As communicators, we often grapple with the pervasive feeling of Imposter Syndrome as we climb the career ladder. We are faced with feelings of self-doubt and questioning our readiness for […]
Tuesday, January 30, 2024, 4:30 to 6 p.m. on Zoom Join us on Tuesday, January 30 for a masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. Greg will reveal a simple template to help you turn yourself […]
Recorded on January 30, 2024 A masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. Greg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized […]