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February 2021

For the love of communications

February 4 @ 5:30 pm - 6:30 pm

Thursday, February 4, 5:30 to 6:30 p.m. EST IABC/Toronto invites you to For the love of communications, our annual Valentine’s Event. Speaker: Lavina Dixit is a Senior Advisor with the City of Brampton, managing a diverse portfolio of major infrastructure projects, transportation planning and environmental engineering.  Storyteller, strategist, communications leader, she has more than 15 years of experience in the industry, after working as a senior journalist. She has received five international awards for her work on City of Brampton…

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PIC’s Staying Sane Social

February 11 @ 5:00 pm - 6:00 pm

Thursday, February 11, 5 to 6 p.m. EST Starting to feel like the walls are closing in? If you've been feeling the effects of this long, cold winter, it's time to connect with other indies at PIC's Staying Sane Zoom social. Your PIC peers are here to check in and cheer you up, with a casual chat on ways to beat isolation, maintain motivation and stay positive. We'll convene on Zoom, over a glass of wine, and share our best…

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The 5th P of Marketing – Pivot (or in this case, Pandemic)

February 25 @ 12:00 pm - 1:00 pm

How Marketing Communications Teams are Navigating the Ultimate Test Thursday, February 25, 12 to 1 p.m. EST, Zoom To keep pace in the ever-changing consumer landscape, businesses in Canada have a difficult task at hand when it comes to engaging with customers.  In retail specifically, winning requires retailers to take an adaptive, dynamic, and dexterous approach that puts the customer at the centre…especially when it comes to their marketing communications strategy.   Join Canadian Tire’s AVP of External Communications, Stephanie Nadalin,…

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March 2021

RECORDING: Keep Calm & Respond: COVID-19 Lessons from Senior Communicators

March 1

RECORDED on Tuesday, September 15, 2020, 9 to 10:30 a.m. EDT Originally presented on September 15, a breakfast webinar on crisis communications during the era of COVID-19! Four of Toronto’s leading communicators shared their lessons on staying prepared and how they’re planning for what’s next. Featuring: Brad Ross, Chief Communications Officer, City of Toronto Gillian Howard, Vice President, Public Affairs and Communications, University Health Network Sophie Nadeau, National Media Lead & Executive Media Trainer, Edelman Jackie DeSouza, Director, Corporate Communications,…

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RECORDING: Planning for 2021: Influencer Marketing Trends Webinar

March 1

On November 10th, IABC/Toronto hosted a webinar along with Veritas Communications with four seasoned influencers on the changes they’ve seen in a post pandemic world and the trends they expect to see in 2021. Featuring:  The session was moderated by Krista Webster, President & CEO, Veritas Communications and the panelists included: Afiya Francisco, Style Advisor Karl Conrad, Tech Vlogger Malcolm Walker-Hendrix, Fashion Vlogger Torri Webster, Creative Consultant / Content Creator Members can access the recording here Non-members access the recording…

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RECORDING: IABC/Toronto 2021 OVATION Award writing workshop

March 1 @ 8:00 am - 5:00 pm

Recorded on Wednesday, January 13, 2021, from 12 to 1:30 p.m. EST In a year like no other, communicators worldwide are rising up to the challenges of 2020 with creativity, inclusivity and resilience. As the 2021 IABC/Toronto OVATION Awards approaches, how will you showcase your impact? IABC/Toronto’s award writing workshop features expert communicators who are past winners or judges of the IABC/Toronto OVATION Awards. For those planning to submit work to the 2021 IABC/Toronto OVATION Awards, you’ll learn how to…

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Senior Communicators Circle

March 16 @ 6:00 pm - 7:00 pm

Seasoned professionals, have your say Tuesday, March 16, 6 to 7 p.m. Jump into the virtual discussion with IABC/Toronto’s Senior Communicators Circle. This free event is for members with more than 20 years of experience, designed to share knowledge and exchange ideas with peers. This month, we’ll discuss the challenges brought about by the expanded duties of the communicator during the pandemic. Get on the mailing list for future events by emailing toronto-sig@iabc.to. Note: This is a Zoom event. A…

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Student Communicator of the Year Award Writing Workshop

March 23 @ 5:00 pm - 6:30 pm

Tuesday, March 23, 5 to 6:30 p.m. EST, Zoom Join our workshop on how to complete an application for the IABC/Toronto Student of the Year (SOTY) award on March 23, 2021 at 5 p.m. EST. We will feature tips from our VP of Programs, Alice Namu, and 2020 Student of the Year award recipient, Mubashira Farooqi. This event is free to all. REGISTER HERE We look forward to seeing you there! Find out more

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NEW: Innovations in communications and relationship marketing: The JourneyWoman story

March 24 @ 5:30 pm - 6:30 pm

Wednesday, March 24, 2021, 5:30 to 6:30 p.m. EST Successful brands use communications that can evoke emotion and resonate with the needs and desires of their target audiences. In this seminar, former IABC Ottawa board member Carolyn Ray details how her PR and marketing communications career led to an entrepreneurship path and the eventual ownership of established online magazine and travellers network JourneyWoman. In this session, Carolyn will discuss: • Assessing and preserving the legacy of the JourneyWoman brand •…

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Communicator of the Year (COTY)

March 30 @ 9:00 am - 10:30 am

Tuesday, March 30, 2021, 9 to 10:30 a.m. ET And our IABC/Toronto Communicator of the Year is… Founder and Chairman of the BlackNorth Initiative and Founder and Executive Chairman of Kingsdale Advisors, Wes Hall. IABC/Toronto is delighted to award Wes the prestigious 2020 Communicator of the Year (COTY) Award because he has demonstrated visionary leadership and communications excellence through his efforts to address anti-Black racism in Canada. In June 2020, Wes founded the BlackNorth Initiative, whose mission is to end…

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