When dealing with measurements, professional communicators, marketing and PR pros often find themselves in a house of mirrors: a maze with multiple, very small aisles and wall-to-wall mirrors meant to be deceiving. We tend to select measurements based on the data we know, understand, and can access readily. And we take data points to evaluate […]
As seen at the 2022 IABC World Conference in NYC Wednesday, January 11, 2023, Noon to 1 p.m. on Zoom When dealing with measurements, professional communicators, marketing and PR pros often find themselves in a house of mirrors: a maze with multiple, very small aisles and wall-to-wall mirrors meant to be deceiving. We tend to […]
Presented by the Senior Communicators Circle Monday, January 16, 2023, 5:30 to 7 p.m. ET James Scongack, Chief Development Officer and Executive Vice President, Operational Services, Bruce Power James Scongack has worn many hats in his tenure at Bruce Power including vice-president of corporate affairs & environment with responsibility for media/investor relations, external/employee communications, community […]
Tuesday, January 17 from 12 to 1 p.m. LIVE Virtual Event Join IABC/Toronto for a casual virtual chat to learn more about membership benefits. This is a great opportunity to learn more about your IABC membership, ask questions and meet other new members for informal networking. Are you a new member? A current member looking […]
Tuesday, January 24, 6:30 to 8 p.m. Featuring: Linda Andross, Managing Partner, APEX Public Relations Settling into a new school year and panicking about internships? Why not ease your stress by hearing from industry leaders who were once in your shoes? This month, award-winning communicator Linda Andross, Managing Partner of Apex Public Relations, will join […]
Thursday, February 2, 2023, 6:30 to 8 p.m. on Zoom In 2020, following the murder of George Floyd, organizations across North America made commitments to increase the diversity of their workforce, create more inclusive environments and help combat anti-Black racism. While some companies have made significant strides towards these promises, in general, the changes have […]
Celebrate Jesse Wente: BMO Communicator of the Year for 2022 Wednesday, February 15, 2023 | Noon to 1:15 p.m. EST | Zoom Join IABC/Toronto live-to-air as we honour Jesse Wente, Ojibwe writer, broadcaster, public speaker, activist, curator and best-selling author with the BMO Communicator of the Year award for 2022. Wente has spent 25 years […]
Tuesday, February 21, 2023 | 6:00 to 8:30 PM | In person 3 Brasseurs/3 Brewers – Yonge-Dundas Square (275 Yonge Street) We're back with our first in-person networking event after a long and forced hiatus! Connect with fellow professional communicators, marketers, PR pros and other creative professionals for an evening of fun, food and conversation. […]
Are you ready for the future of measurement? Monday February 27, 2023 | Noon to 1:00 PM | Zoom On July 1, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights, GA4 will help you make better data-driven decisions. There […]
Tuesday, February 28, 12 to 1 p.m. LIVE Virtual Event Join IABC/Toronto for a casual virtual chat to learn more about membership benefits. This is a great opportunity to learn more about your IABC membership, ask questions and meet other new members for informal networking. Are you a new member? A current member looking to […]
