Challenging Communication Metrics: An Act of Humanistic Rebellion
As seen at the 2022 IABC World Conference in NYC Wednesday, January 11, 2023, Noon to 1 p.m. on Zoom When dealing with measurements, professional communicators, marketing and PR pros often find themselves in a house of mirrors: a maze with multiple, very small aisles and wall-to-wall mirrors meant to be deceiving. We tend to […]