PIC Presents – Strength in Numbers: Effective Freelance Partnerships

Tuesday, November 19, 4:30 to 6 p.m. ET, Zoom

Are you looking to scale your business and deliver more to your clients or are you overwhelmed with your workload and need some help? Join us Tuesday, November 19 from 4:30 to 6 p.m. for a dynamic session that will show you how to unlock the power of collaboration and supercharge your work by partnering with freelancers.

Experienced professionals and industry leaders Priya Bates, Kelly Thibodeau, and Meredith Adolph will share insider tips and best practices on building seamless, successful freelance partnerships.

Priya Bates, ABC, MC, SCMP, IABC Fellow

Priya is an award-winning communicator and President of Inner Strength Communication, where she develops strategic internal communication, engagement, and change plans to empower employees and drive business results. Her clients span technology, retail, finance, healthcare, mining, and manufacturing. She also co-founded A Leader Like Me, a consultancy dedicated to fostering inclusive cultures through communication and confidence. Priya co-authored Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity, and Inclusion, published by Kogan Page in June 2023.

Kelly Thibodeau

Kelly is a consultant, trainer and speaker who’s been making online marketing make sense for organizations, nonprofits and industry groups for over 25 years. She’s the Founder + President of Squarely Accessible.

Kelly believes that content can’t be conversational until it’s inclusive. As the daughter of a mom with physical and cognitive disabilities, she’s witnessed first hand the impact of an inaccessible world and wants to affect change to build a more inclusive society.

Kelly’s been on LinkedIn since 2006, and has had too many browser tabs open ever since.

Meredith Adolph

Meredith Adolph is a content marketing consultant who helps brands build trust with their most important audiences by making content that’s creative, compelling, and connected.

As a cross-disciplinary marketing and communications professional, Meredith started her freelance practice in 2021. She helps busy Director and VP-level leaders augment their strategic thinking and accelerate their team’s hands-on work with projects like: brand refreshes, integrated campaigns, website overhauls, new email and social media programs, and always-on content planning support.

She brings nearly 20 years’ experience in agency and in-house roles, serving brands in wealth management, insurance, real estate and housing, HR and B2B, and the nonprofit and regulatory sector. Her core beliefs about content: tell good stories, make the most of the resources you’ve got, and always put your audiences’ needs first. You can find Meredith on LinkedIn or her website, MeredithAdolph.ca.

The panel discussion will focus on:

• • • Pros and cons (risks, benefits) of calling on others for help
  • • Finding the right partner
  • • How to structure the engagement (roles, responsibilities, client interaction, legal considerations, non solicitation clauses, paperwork you might need, conflict resolution)
  • • The finances: Track hours or flat rate? Invoicing, payment schedules? Who bears the risk?
  • • Tools and tech for collaboration, project management and communication
  • • Tax implications and whether/how much to mark up a partner’s time
  • • How to market your combined services to prospective clients

Don’t miss this opportunity to learn how to amplify your success and boost your business with smart freelance partnerships!

Fees:

• $15: IABC/Toronto members ($16.95 with HST)
• $30: Non-members ($33.90 with HST)

REGISTER NOW