Planning for 2021: Influencer Marketing Trends

Tuesday, November 10, 12 to 1 p.m. EST Recent developments brought on by COVID-19 and the Black Lives Matter movement have forever changed the face of influencer marketing. What trends will we see in 2021 and how can you leverage these in your communications strategies? Join our upcoming webinar to learn about the top trends […]

IABC/Toronto OVATION award writing workshop

Get insight and tips from four expert speakers on how to position your IABC/Toronto OVATION for success! A virtual professional development workshop on Wednesday, January 13, 2021, from 12 to 1:30 p.m. In a year like no other, communicators worldwide are rising up to the challenges of 2020 with creativity, inclusivity and resilience. As the […]

PIC Presents: Attract Clients with DIY Video for LinkedIn

Hands-on session with corporate video producer Vanessa Holding Tuesday, January 19, 5:30 to 6:30 p.m. We all know that video is the best way to boost engagement online, generating more comments, likes and shares than any other content format. But did you know that you can use your phone to create quality, compelling videos to […]

The 5th P of Marketing – Pivot (or in this case, Pandemic)

How Marketing Communications Teams are Navigating the Ultimate Test Thursday, February 25, 12 to 1 p.m. EST, Zoom To keep pace in the ever-changing consumer landscape, businesses in Canada have a difficult task at hand when it comes to engaging with customers.  In retail specifically, winning requires retailers to take an adaptive, dynamic, and dexterous […]

RECORDING: Keep Calm & Respond: COVID-19 Lessons from Senior Communicators

RECORDED on Tuesday, September 15, 2020, 9 to 10:30 a.m. EDT Originally presented on September 15, a breakfast webinar on crisis communications during the era of COVID-19! Four of Toronto’s leading communicators shared their lessons on staying prepared and how they’re planning for what’s next. Featuring: Brad Ross, Chief Communications Officer, City of Toronto Gillian […]

RECORDING: Planning for 2021: Influencer Marketing Trends Webinar

On November 10th, IABC/Toronto hosted a webinar along with Veritas Communications with four seasoned influencers on the changes they’ve seen in a post pandemic world and the trends they expect to see in 2021. Featuring:  The session was moderated by Krista Webster, President & CEO, Veritas Communications and the panelists included: Afiya Francisco, Style Advisor […]

RECORDING: IABC/Toronto 2021 OVATION Award writing workshop

Recorded on Wednesday, January 13, 2021, from 12 to 1:30 p.m. EST In a year like no other, communicators worldwide are rising up to the challenges of 2020 with creativity, inclusivity and resilience. As the 2021 IABC/Toronto OVATION Awards approaches, how will you showcase your impact? IABC/Toronto’s award writing workshop features expert communicators who are […]

NEW: Innovations in communications and relationship marketing: The JourneyWoman story

Wednesday, March 24, 2021, 5:30 to 6:30 p.m. EST Successful brands use communications that can evoke emotion and resonate with the needs and desires of their target audiences. In this seminar, former IABC Ottawa board member Carolyn Ray details how her PR and marketing communications career led to an entrepreneurship path and the eventual ownership […]

The road to becoming an authentic LGBTQQIP2SAA ally

An interactive workshop on Tuesday, May 11, 2021, from 12 to 1 p.m. EDT Diversity and inclusion is a journey, not a destination. Many organizations are taking steps forward to become more diverse, inclusive and create a sense of belonging in their culture. But these efforts must also include trans, intersex, non-binary and Two-Spirit individuals, […]

2021 IABC/Toronto OVATION Awards

Don’t miss the big night! Wednesday, May 26,  6 to 9 p.m. EDT For 36 years, the prestigious OVATION Awards has celebrated excellence in communications in the Greater Toronto Area. The year 2020 was challenging and changed everything. There were world-changing developments at every turn, political shifts, waves of social change and a global pandemic. […]